Setting Up An Auto Renew Program
May 17, 2012 on 7:24 pm | In Marketing Strategy | No CommentsDetails can be found in an article I wrote for CircSpot.com: http:/circspot.com/sterner.html
Maximize Your Subscription Ad Space With “Window Shade” Feature On Your Web Ad
May 10, 2012 on 6:59 pm | In Marketing Strategy | No CommentsFrustrated with the small amount of space you get on your home page to promote subscriptions? See RiderMagazine.com subscription ad.
Auto Renewals – A Handy Get-Started Checklist!
April 30, 2012 on 6:20 pm | In Marketing Strategy | No CommentsCheck out CircSpot.com for my latest article. I wrote it to help circulators who are thinking about launching an auto renew program. It’s a great idea, but there are a lot of things to consider. This article will get you started on the work you need to do to set up the program. Check it out here!
URL In Your Magazine Footer
April 22, 2012 on 3:15 pm | In Common Mistakes | No CommentsInstead of your magazine name, put your website url on the footer of each or every other page. Plants alive claimed this generated 800 additional subs per month. Of course, that url better lead a prospect to a very easy way to order a subscription!
Transactional Email Banding
April 13, 2012 on 7:09 pm | In Marketing Strategy | No CommentsAre your confirmation and customer service emails consistent with your brand? If an outside vendor (like a fulfillment company) is sending these emails on your behalf, is there a way to make them look as if they come from your company?
Speed Up Your Customer Contact Program
April 3, 2012 on 7:15 pm | In Marketing Strategy | No CommentsIf you are currently waiting a week to send as subscriber acquisition email to someone who signs up for an e-newsletter, try doing it within 24 hours. Strike while the iron is hot.
Easy-To-Remember URLs
March 27, 2012 on 8:05 pm | In Marketing Strategy | No CommentsIf your landing pages, especially those housed at the fulfillment co., are long and hard to remember why not use simple customer-friendly addresses at redirect to the landing pages. Example: Renew.MagazineName.com or Give.MagazineName.Com. Looks a lot better on printed promotions, too!
Digital Edition Sample
March 20, 2012 on 8:23 pm | In Marketing Strategy | No CommentsProvide a free sample of your digital edition so customers can check it out.
Improve QR Code Response
March 12, 2012 on 6:26 pm | In Marketing Strategy | No CommentsDon’t just slap a QR code on your promotions. Place a call to action next to them such as: Scan to order now on your mobile device.
Purge Old, Non-Responsive Names
March 6, 2012 on 9:17 pm | In Marketing Strategy | No CommentsAre you still sending weekly emails to names that haven’t responded or purchased 5 years. Why?
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